Second Edition · Now Available

TRANSFORMATIVE
INNOVATION ®

Today's Capital Drives Tomorrow's Exponential Growth & Profits To Transform The World

Transformative Innovation Book

Where Innovation
Meets Capital

Innovation to transform business, society, and people's lives not only seems to be speeding up—it is getting quicker. As ideas build off each other and more capital is invested in these ideas, the rate of change increases.

A look at the corporations in the Fortune 100 list found nearly half (forty-seven) had left the list by 2020 compared to 2000's ranking. Most of those dropping out had failed to set up or run a corporate venturing unit as part of their innovation strategies.

The incumbents who stayed in the Fortune 100 used the techniques of venture capital to tap into the smart ideas being created outside their corporate walls. There are ways to use professional approaches to capital investing to harness and transform how corporations buy, invest, and partner—while also building and accelerating internal innovation efforts.

This book defines how to:

  • Decide how to set your aims and strategies
  • Develop an ecosystem for innovation
  • Transform with artificial intelligence
  • Use transformational start-ups
  • Build a team to achieve the goals
  • Harness tactical factors for success

In the modern world, everyone needs to take control of their innovative potential. This authoritative book shows them how.

47
Fortune 100 Companies
Left the top 100 list between 2000 and 2020
7
Core Chapters
A comprehensive framework for transformative innovation
20+
Years on the Front Lines
Authors with investors, startups, and researchers

Seven Chapters.
One Transformation.

1
Deciding the Race
2
Ecosystem for Innovation
3
The AI Transformation
4
Transformational Start-ups
5
Building a Team
6
Tactical Factors
7
Sustainability

The Four-Minute Mile of Innovation

Innovation Cycle Diagram Innovation Timeline Chart

In 1964, Roger Bannister became the first person to run a mile in under four minutes—breaking a barrier many thought impossible. Only forty-six days later, it was broken again.

The same is true in innovation. Ideas are not finite goods to be hoarded and used up, but spread, replicated, and built on. Disruption comes from good ideas incrementally built on in a context and environment that support it.

The first industrial revolution shows how great leaps forward exponentially increased value for others. We now move in a world of quantum and 5G, nanotech and additive manufacturing, synthetic biology and gene editing, renewable power and distributed storage, artificial intelligence, blockchain, and the metaverse.

The traditional ten-year innovation cycle starts with ideas forming over a few years at university before becoming a paper presented at a conference. At the presentation, corporations could listen in for potential ideas and take them back to corporate research and development labs for half a dozen more years before productionization.

MIT Innovation Framework

Understanding how to use innovation to transform your prospects as an individual, start-up, corporation, and society lies at the heart of modern competitiveness—and tackling issues such as climate change. If one person, company, or country grows at double the rate of a rival, it can invest and develop further, widening its advantages.

Applying these innovations to deal with the threats and opportunities around us today are the best way to sustain our world.

Two Decades on the
Front Lines

Christine Gulbranson
Christine Gulbranson
CEO & Managing Partner, Nova Global Ventures

Dr. Christine Gulbranson is a Silicon Valley entrepreneur, investor, and innovator. She has served as CEO, chief innovation officer, venture capitalist, board director, and adviser for large and small, public and private corporations. She is known for building new markets and transforming industries including cleantech, mobility, big data, materials, agriculture, and health care.

She was chief innovation officer of the University of California System, a general partner at VC firm GCP, and was recognized by MIT Technology Review as "Innovator for the 21st Century." By age twenty-five, she earned five degrees from UC Davis, including a PhD in materials science and an MBA. She holds patents in nanotechnology and lighting.

James Mawson
James Mawson
Founder, Global Corporate Venturing

James was editor of Private Equity News (Dow Jones / Wall Street Journal) in London before launching Global Corporate Venturing (GCV) in 2010 as an independent title from his own publishing company, Mawsonia. GCV was followed by Global University Venturing (2012) and Global Government Venturing (2014), rebranded Global Impact Venturing in 2019.

Previously, James freelanced for the BBC, Financial Times, the Economist, and Dow Jones Newswires; served as a foreign correspondent in central and eastern Europe; and co-authored Corporate Venturing: A Survival Guide. After graduating from King's College, London, he chaired BVCA awards and conferences for more than a thousand people.

Ready to Transform
Your Innovation Strategy?

Join leaders and innovators discovering how today's capital fuels tomorrow's exponential growth.

$27.95